We've got work to do

EDII needed help with usability and information architecture of their product website, landing pages mobile and web applications. They had short “startup” deadlines and had experienced lackluster results from other design companies.

Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.

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Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

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Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂

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Summary

Building a new website for an insurance-based education company requires careful planning and attention to detail. The following are some key steps that should be taken:

1. Define the goals of the website: Determine what the website should achieve and what features are needed to meet those goals. For an insurance-based education company, the website may need to provide information about courses and certification, facilitate registration and payment, and offer resources for insurance professionals.
2. Identify the target audience: Determine who the website is intended for, what their needs and interests are, and what kind of content and design will appeal to them.
3. Choose a platform: Select a website platform that meets the needs of the company and its target audience.

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What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality

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